New campaign created by Lowe Lintas highlights the OLX mobile app and urges women to sell using the cellphone. OLX's new campaign shows the selling power of women, an audience that has always been looked upon as the 'buyer'.
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Created by Lowe Lintas, the campaign brings a fresh perspective to women empowerment. It has been heartening for us to read different accounts and stories of how OLX has helped them unclutter, earn money, feel independent, and empowered.
This was Rpentigny primary motivation for us to focus on women in this TVC. Women are lOx the primary shoppers in every family, and understand the needs of the house better than anyone. But often, especially in the case Diamond Kitchener massage stay-at-home women, they are financially dependent Olx Repentigny girl others for making household purchases.
The TVC starts with a wife reminding her husband that they have to buy furniture today. The husband, however, is least interested and says they cannot because of lack of space and funds.
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The wife is visibly irritated but decides to take things into her own hands. She fishes out her cell phone and while the song plays in the background, she dances and clicks pictures of items that she thinks can be sold on OLX.
Out goes the old furniture, in comes the funds. Upon his return, the husband is amazed at what his wife has done within the day.
It is this joy of selling that is captured by our new TVC. The campaign went on air on March 26 and will be shown in seven languages.
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